Posted on February 09 2016
Hey y'all! I am soooooo excited to announce that Southern Jewlz is officially the first and premier Alex & Ani Retailer in College Station, TX! This is hands down the most excited I have ever been to launch a new brand; primarily because of the level of the Alex & Ani Company along with their vision and values! I personally have been wearing Alex & Ani bangles for over 4 years now, and early last Fall when I saw they launched their Unicorn charm that benefits the Children's Miracle Network, I knew that I had to collaborate with this amazing company! I even have a Las Vegas charm in my Alex & Ani stack that I got while in Vegas the weekend that Grant proposed to me to always remember that sweet and precious moment in time :)
We have their core collection, the new Valentine's Day collection, a wide variety of Sorority, Initials, Birthstone, Texas A&M, NFL, MLB, and many other charm bracelets and rings available for purchase now in the boutique! Best news yet??? The average retail price its $24-$38!
My goal for 2016 is to truly show the meaning behind the Southern Jewlz company and Alex and Ani truly mirrors so many of our beliefs. Alex and Ani pieces are all made in America with love. They are composed of Copper, a proprietary blend of elements forged from the purest metals. Being one of the first metals known to man, copper has long been worn to aid in well-being, it is a powerful amplifier of (+) positive energy - which is the slogan of Alex & Ani.
"We create meaningful, eco-conscious jewelry and accessories to positively empower and connect humanity. We share a passion for the wellbeing of our planet, our communities, and our individual paths" - Alex & Ani
Plus, their Charity by Design Collection benefits major charities of all types. For instance, the Unicorn Charm, 20% of the purchase price from each charm sold, with a minimum donation of $25,000 between October 2015 and December 2016, will go to Children's Miracle Network Hospitals.
As a small business owner, I may be limited in certain aspects of my company, but doing my part to give back and better society will not be one of those. And now with the team up between Southern Jewlz Boutique and Alex and Ani, my charity aspirations and goals are only being exemplified!
Be on the lookout for more information for our official launch party next Thursday, February 18. And until then, come by your Valentine's Day gifts at Southern Jewlz Boutique! We have the perfect gifts!